In the past, when you heard the word marketing, you thought of television commercials and print advertising. Back before the internet, all advertising was done that way. Fliers sent in the mail, newspaper and yellow pages ads, and even signage at a store was what a small business had to rely on for marketing, because they didn’t have the budget for expensive commercials. Fortunately for you and your small business, marketing has really undergone a huge transformation. Online marketing strategies have become a staple for businesses of all sizes. If you’re thinking about branching out your marketing using the internet, here are a few basic things to know.
Most of the power of online marketing is wielded through the search engine. Search Engine Optimization (SEO) is one major service that internet marketing agencies provide to their clients. SEO is particularly helpful for small business owners. Basically, you will set up a website for your business (with the help of the marketers if needed), and the staff at the agency will make sure your website has certain content that makes it noticeable to the search engine’s web crawlers. The whole idea is to get your business to the top of the search results page whenever someone does a search for the service you offer. SEO utilizes specific keywords related to your business and tries to get the search engines to display your company when those keywords are searched for.
Social media is a little bit easier to understand. A very recent development, social media has provided marketers with a new venue to reach their target audience. Social media sites are places where people from all over the world connect and interact online. People set up “pages” that represent themselves sort of like a website. Businesses realized that if they joined these social media sites, they could reach millions of potential customers, all for simply interacting with the general population. Social media sites like Twitter, Facebook, and YouTube have become integral parts of internet marketer’s strategies. Their main focus is getting the business’s name out there so that more people think of the business first when they are in need of services.
If you’re interested in hiring an internet marketing agency, you do want to make sure you get your money’s worth. There is a distinct difference between marketers that just purchase advertising space on Google and an agency that has a variety of onlinemarketing strategies at their disposal. Look for an agency that offers local SEO services and you won’t regret it once the new customers start pouring in.